You’ve set up a campaign, had your first initial loss testing traffic sources and keywords, optimized your campaign thoroughly and have finally started seeing a positive return on your investment. The problem is, though, that profit is miniscule, maybe even insignificant. If you can’t find a way to lower click costs and raise EPC, you’re [...]

Google AdWords is a tough beast to manhandle, and it’s users can be equally difficult to control. If pulled one way incorrectly and given one little slip-up, you could see yourself losing a large amount of cash if not spotted soon enough. This goes, as well, for Yahoo Search Marketing and Microsoft AdCenter.
One thing that [...]

Breaking into the world of affiliate and internet marketing is a challenge for those new to it. What was most difficult for myself was actually finding an offer to push. I was stuck looking through offers on a few different networks, and the multitude and range of all them kind of got my head spinning. [...]