Posted by Justin Dupre on Nov 8, 2009
Understanding Search Engine Optimization
Search engine optimization has long been a term marketers like to use to describe getting more traffic from Google and other search engines. However it isn’t about how you organize your site or how you get links from others, but it is a combined effect of working your sites words around topics that people care about, getting accurate reviews, links and of course making your site more search engine friendly.
Some of the worst looking sites in the world often end up on the top of Google and other search engines simply because they look into what people are searching for on Google. The reason is simple – they find the best words using a tool called Google Trends to find subjects that are similar to what they are offering. By using Google Trends they can search through all of the keywords that they could use inside the site and make a decision to use specific ones that will generate more traffic.
Those keywords are placed into specific text patterns so that they use the same words multiple times throughout the site in either paragraphs, marketing ploys or other areas. That combined with the effective use of link trading, and multiple link postings on popular forums, blogs and sites like Myspace and Facebook will lead Google to believe the site is more popular than it really is.
Another practice is to use multiple Youtube accounts to post or reply their site URLs into popular or highly viewed videos. This trick, provided they don’t get caught, will make Google believe that their site is important to a very popular website (thus fooling pagerank).
On top of all that these sites also use things like common keyword recognition, robot files, site maps and other tools to make them more popular and more appealing to Google. Sites with PDFs or a large amount of flash don’t normally get scanned properly, thus they are less popular with Google. Avoiding those things will ensure further success in generating a higher ranking and increased popularity.
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