Posted by Justin Dupre on Dec 8, 2008

Google AdWords is a tough beast to manhandle, and it’s users can be equally difficult to control. If pulled one way incorrectly and given one little slip-up, you could see yourself losing a large amount of cash if not spotted soon enough. This goes, as well, for Yahoo Search Marketing and Microsoft AdCenter.
One thing that can help you stop losing money, increase your quality...