The 10-Minute AdWords Campaign Setup Guide

A problem I’ve faced with internet marketing and AdWords is that it takes way to long to set up new campaigns. One campaign could take 8-20 hours depending on how you’ve split your ad groups, keywords and ad texts. There generally isn’t anyway to get around this, and even if you follow this quick setup guide, you’ll still need to add on a few extra hours of work to perfect the campaign.

I’m not always one that goes into a campaign with 1000-2000 keywords, and just as many different ad texts in tightly clustered ad groups. It’s a great idea for quality score, but you’ll end up spending money on a ton of keywords that probably won’t convert, on top of the time spent trying to optimize your landing page and ads for each keyword. Time = money. It could also mean time that you could be running the campaign rather than setting it up.

Instead, what I’ll do is create 2 ad groups with about 10 to 20 very broad, short to medium-tail length keywords put into both ad groups. One will be exact matched for the keyword, and the other set at broad match. I will write out a couple very general ads and make sure to rotate them evenly. Be sure you use tracking like with Prosper202 (self-hosted) or Tracking202 (hosted by the 202 team). A budget of a couple hundred dollars a day will be set and I’ll try and run it a few days without interfering too much.

Once I’ve got 1000 – 3000 clicks, I’ll ussually have well more than enough data to decide whether or not I’ll be successful with this campaign. Checking my tracking stats, I’ll be able to see what keywords consistently converted, what time they converted the most, and which ads kicked more ass than the other.

I can simply go back to the campaign and plug in exact matches for each keyword that converted, split test the best performing ad with a more targeted ad, and try to optimize my landing page more towards what is helping me create conversions.

The first step of this process only takes 10 – 20 minutes, and I end up knowing what will convert for me and can then target that specifically rather than write out about 100 – 1000 more ads for keywords that might never convert. Gaining data before you poor thousands into something that might not work is much smarter than heading into AdWords blindfolded without that data. At most, it will cost you a few hundred dollars and from there you can start almost instantly profitting.

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