Typically, CPM (cost per 1000 impressions) bidding has been reserved for companies wishing to establish themselves as the brand to choose. CPM is most apparent in media buys, where the advertiser will pay for a certain amount of impressions on a given website or application.  At a CPC (cost per click) cost, each and every [...]

You’ve set up a campaign, had your first initial loss testing traffic sources and keywords, optimized your campaign thoroughly and have finally started seeing a positive return on your investment. The problem is, though, that profit is miniscule, maybe even insignificant. If you can’t find a way to lower click costs and raise EPC, you’re [...]

Internet marketing certainly has its own perks. You can be your own boss, avoid the morning and evening commutes to and from the office, and set your own hours. You can take 50 smoke breaks a day, work with a slice of pizza in one hand, blast the PPC.BZ anthem all day, and unless you’ve [...]

A problem I’ve faced with internet marketing and AdWords is that it takes way to long to set up new campaigns. One campaign could take 8-20 hours depending on how you’ve split your ad groups, keywords and ad texts. There generally isn’t anyway to get around this, and even if you follow this quick setup [...]

This is a post I really don’t want to write, however, I think it is an important tool for anyone using Facebook to advertise, and one that when used properly, will nail some huge profits. The Firefox Facebook Ads Manager plugin released over at 4HourAffiliate is a tool that will allow you to manage your [...]