Many people feel that internet marketing is all about driving traffic to your site in an efficient manner. The truth is that internet marketing isn’t about how much traffic you can drive but how targeted it is. Simply put: A farmer in Kansas could care less about generating traffic to his Youtube video simply because [...]

This is not a payed review and all comments are simply opinion of my own. The only way this post monetizes me is if you sign up under my referral links and make money yourself. (And if you do sign up and start using them, I’ll be glad to answer any questions you might have [...]

Typically, CPM (cost per 1000 impressions) bidding has been reserved for companies wishing to establish themselves as the brand to choose. CPM is most apparent in media buys, where the advertiser will pay for a certain amount of impressions on a given website or application.  At a CPC (cost per click) cost, each and every [...]

You’ve set up a campaign, had your first initial loss testing traffic sources and keywords, optimized your campaign thoroughly and have finally started seeing a positive return on your investment. The problem is, though, that profit is miniscule, maybe even insignificant. If you can’t find a way to lower click costs and raise EPC, you’re [...]

Internet marketing certainly has its own perks. You can be your own boss, avoid the morning and evening commutes to and from the office, and set your own hours. You can take 50 smoke breaks a day, work with a slice of pizza in one hand, blast the PPC.BZ anthem all day, and unless you’ve [...]